S4 EP07: 46, Female, and Ambitious. Is That So Wrong?

When Mallory Kasdan's work as a successful voice-over artist dried up, she discovered she wanted to sound like HERSELF.

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You've probably heard her hundreds of times. Mallory Kasdan is the voice of dozens of ads, from Crest White Strips to Nickelodeon. For years, she made an excellent living sounding like the quintessential "hip mom" or sassy big sister, who happened to have a product to shill. But recently, as social media and celebs upended the advertising industry, Mallory stopped booking as many jobs. She's had to find new ways to pay the bills and get health insurance for her family. And she's doing it by sounding like...herself.

Season 4 of ZigZag is about examining the current culture of business and work, figuring out what needs to change, and experimenting with new ways to do it.

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CREDITS:

Matt Boynton, Audio Engineer and Sound Designer

Ania Grzesik, Audio Engineer

David Herman, Composer

Maria Wurttele, Production Coordinator

ILLUSTRATION: 

Sara Wong

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S4 EP08: The Weird Kids At The Big Tech Party

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S4 EP06: Why Craigslist's Founder Just Wrote Consumer Reports a $6m Check